Thursday, February 15, 2007

DJ CLUE...NEW OK GO...DO WHAT YOU WANT!!

At Sunday night's Grammy Awards OK GO took home the award for best music video. Not too bad for a band that for some had peaked a few years ago with their debut single Get Over It. But not so fast. Something funny happened on OK GO's way to one hit wonder obscurity: the boys got creative and marketing savvy; making sure interest was garnered for their cohesive and well played sophomore disc Oh No. Choreographed dances in a backyard, choreographed dance on treadmills, and now, the boys take a joke from Garden State and run with it. See for youself below.

  • PITCHFORK: VIDEO: OK GO: "Do What You Want"
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