19/Vampire Weekend - Contra
This holiday season many across America got to hear the music of Vampire Weekend without pressing play on an mp3 as (in what has become par for the course) their music could be heard in many an advertisement for we, the American consumers. Take Tommy Hilfiger, for example, whose latest ad used Vampire Weekend’s exuberantly delightful Holiday to soundtrack the moving portrait of its most recent slice of fashionable New England Americana. It’s a perfect fit, as the label, with its designs on display in the advertisement, attempt to give the viewer a glimpse and idea of what New England Americana looks like, something Vampire Weekend actually does and speaks on frequently within album number two, Contra. Listen carefully and Ezra becomes a masterful fly on the wall in a world not too far removed from the one inhabited by the folks in ‘Gossip Girl’. Missed that? Understandable, as the music underlying it all is so polished, pleasant, and wonderfully melodic that you were probably too busy lost in the sound, adding to the harmonies, or grabbing a hook. Indulge. Enjoy. It’s only right. Treat it like a Holiday.
KEY TRACKS: White Sky/California English/Diplomat’s Son