A Moment of Clarity.
WORDS.
"Airlines are sparing no expense these days to enlarge, upgrade and
increase the price of their first-class and business-class seating. As
the space and dollars devoted to the front of the planes increase,
something else has to be diminished, and, as multitudes of travelers can
attest, it’s the experience of flying coach. The joys of air travel —
once common to all who flew — have been redistributed upward and are now
reserved for the well-heeled few.
...The new
business model, apparently, is to shrink the seats, charge extra for
everything and offer nothing for free that might be construed as an
amenity. That’s certainly the credo of Spirit Airlines,
which charges its benumbed passengers a fee for their carry-on bags, $3
for water and $10 for printing out boarding passes and whose seats
don’t recline. Spirit boasts one of the highest profit margins in the
industry and plans to expand by 15 percent to 20 percent every year for
the next eight years, according to the Los Angeles Times. It also ranks
dead last in customer satisfaction — indeed, in last year’s Consumer
Reports survey, it had one of the lowest overall customer satisfaction scores of any company in any industry that the magazine had ever surveyed.
But people fly Spirit Airlines because the fares are what they can afford.
The
upgrading of business and the downgrading of coach present a fairly
faithful mirror of what’s happening in the larger economy: the
disappearance of the middle class. As University of California-Berkeley economist Emmanuel Saez
has documented, between 2009 and 2011, the incomes of the wealthiest 1
percent of American families grew by 11.2 percent while those of the
remaining 99 percent shrunk by 0.4 percent. Median household income has declined every year since 2008. Profits,
meanwhile, have risen to their highest share of the nation’s economy
since World War II, while wages have sunk to their lowest share. In an
economy such as this, the growing markets are the rich and corporations,
which have more money to spend on luxury travel, and the downwardly
mobile everyone else, whose travel options are increasingly confined to
discount outfits like Spirit and the increasingly hellacious coach
sections of other airlines..."
THE WASHINGTON POST: A hard landing for the middle class
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