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words.

"...in fact, the tomatoes are too cheap. If they cost more, farmers like Rominger would be more inclined to grow tomatoes organically; to pay his workers better or offer benefits to more of them; to make a better living himself.

But the processed tomato market is international, with increasing pressure from Italy, China and Mexico. California has advantages, but it still must compete on price. Producers also compete with one another, making it tough for even the most principled ones to increase worker pay. To see change, then, all workers, globally, must be paid better, so that the price of tomatoes goes up across the board.

How does this happen? Unionization, or an increase in the minimum wage, or both. No one would argue that canned tomatoes should be too expensive for poor people, but by increasing minimum wage in the fields and elsewhere, we raise standards of living and increase purchasing power.

The issue is paying enough for food so that everything involved in producing it — land, water, energy and labor — is treated well. And since sustainability is a journey, progress is essential. It would be foolish to assert that we’re anywhere near the destination, but there is progress — even in those areas appropriately called “industrial.”"

THE NEW YORK TIMES: Not All Industrial Food Is Evil