An excerpt/Some sentences/A Moment of Clarity.
JEFF WEISS: One thing that separates you from other exceptional MC’s is that you’ve been able to consistently write hit singles. A lot of great rappers have never been able to do that. Is that just a natural attribute you have or was that something you had to learn?
BUSTA: I’ve been very blessed to have excellent models when I was an up and coming artist. I was able to stand closely to great people while trying to figure out this matrix. I was given my name by Chuck D, and my understanding of the business and how to be a well-rounded artist came from Chuck too. He’s my father in the music biz and he beat me in the head with the understanding, and the the importance of being well-rounded: you need good concepts, lyrics, attitude, you need to perform at a stellar level. I always took that advice applied it to all of my shit.
I understand when you do a record, you’re not always making a record just for motherfucking lyrical motherfuckers. There are a lot of different demographics for people. I love people that are fans of hip-hop, but my focus primarily is to make fans out of people that don’t have any interest in hip hop in the first place. It’s too easy to make a hip-hoppers happy, because they understand all the dynamics, as long as you rep the culture right, that shit is effortless.
I don’t want that to be misunderstood, the consumer of hip hop has high standards. They won’t condone bullshit, I want to make sure the real fans of hip hop know that I respect and appreciate the relationship as far as fan to artist goes. But I want that consumer who has no idea what hip hop is about, I want to make sure that they’re automatically attacted to my shit, and it gives them a good feeling and makes them intrigued. I don’t want to compromise the approach, but instead make it so they understand my creative approach, and last but not least, they want to be a part of it. A lot of it has to do with my understanding of how to distinguish between making a lyrical reecord vs. making a “good song” with catchy melodies and clever metaphors, that’s not necessarily hip-hop oriented.
That's what's up!
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