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"Kanye West understands who he’s talking to at all times.

While his spirited and at times erratic speaking style is well known by now, Kanye is 100 percent in control of his narrative — and he tailors it to his congregation on any given day. Last year, clownish DJs got sneaker beef and excitement over his nuptials to Kim, while the New York Times got Steve Jobs talk. The rapper who shows at Fashion Week or did a couture makeover on his then-new reality star girlfriend still garners respect in the streets for his MC dominance. He cracks jokes about prematurely ejaculating on mink coats on the same album where he calls out racism with a “Strange Fruit” sample. Kanye can do both well, and this is why he has — and will continue to — slightly shift the cultural worldview with his agenda.

...Do I think Kanye West can save the world? Not quite. But his ability to translate his message to virtually any audience while coming off as “uncensored” means he may just end up with the most widely coveted luxury brand in the world — if he ever finds the time to launch it to the masses."

FLAVORWIRE: Kanye West’s Secret Weapon Is His Versatility