"...Despite Coachella's reputation as being a soulless parade of people spending a week's income for the off chance of bumping into Kate Bosworth as well as a retrenchment of rock values, it's actually as listener-friendly as a behemoth rock festival could hope to be. In the past three years, the top-billing tripartite of new classic rock (Muse, Kings of Leon, Black Keys), artier kingpins (Gorillaz, Arcade Fire, Radiohead) and hip-hop (Jay, Kanye, Snoop and Dre) works. Maybe next year, they'll cave and just have Skrillex close it out. Or maybe LiveNation will use it to spur the historically disastrous sales of MDNA. Or even: "Hologram Biggie does Ready to Die live-- we have the technology!" Who the heck knows? But one thing is clear: Buying a pass to Coachella is something akin to investing in the ability for music to still deliver something close to a monoculture. It's winning framed as being too stubborn to lose."
PITCHFORK: Coachella 2012
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